The Halieutis Plan, an integrated development strategy for the national fisheries sector, identified institutional marketing and innovation among the axes necessary to initiate in order to promote and strengthen the notoriety and the brand image of Moroccan fisheries products at the scale national and international.
As part of the implementation of the institutional marketing strategy, and in order to promote the new innovative products of the Moroccan seafood industry, the Department of Maritime Fisheries and the Autonomous Establishment of Export Control and Coordination (EACCE), organize, under the banner “Moroccan Seafood”, Morocco's participation in the seafood and associated processes fair; “Seafood Expo Global”, in Brussels - Belgium, from April 25 to 27, 2017.
With an area of 587 m², the Moroccan pavilion will showcase a diverse and varied range of seafood (canned, semi-preserved, fresh and frozen products).