Marketing

Morocco has an effective, a diversified and a dynamic commercial infrastructure, it is spread over the entire country and it ensures a better optimization of circuits’ commercialization through an ideal combination between production facilities and consumption facilities.

Morocco has solid fish markets scattered along the Moroccan coastline and in various ports, disembarkation sites and fishing villages.

22 managed fishing ports are spread along the Moroccan coastline and contain fish markets, including Nador, Mohammedia, Safi, Agadir, and Laayoune, they have sophisticated fish markets. New sophisticated fish markets are under construction in the ports of Mehdia, Tantan, Tarfaya, Boujdour and Dakhla. In addition, 8 ports have industrial fish approving counters (CAPI in French, IFAC in English): Safi, Essaouira, Agadir, Sidi Ifni, Tantan, Laayoune, Boujdour and Dakhla. Furthermore, 20 fishing villages (VDP in French, FV in English) and 24 managed disembarkation sites (PDA in French, MDS in English) have fish markets. The fish markets of the fishing villages of Dalia and Ain Beida and the fish markets of the managed disembarkation site of Oued Laou are under construction.

Moreover, Morocco has 7 wholesale markets in the cities of Oujda, Casablanca, Marrakech, Taza, Meknes, Rabat and Beni Mellal. 3 new wholesale markets are under construction in the cities of Tangier, Tetouan and Fez.

Morocco continues its efforts to provide the sector of sea fishing with the necessary tools and organize it in order to have an optimum quality from disembarkation to commercialization.

Many structuring projects have been conducted in the Moroccan fisheries sector in order to improve its effectiveness, Its sole purpose is to upgrade and modernize the commercialization circuits. These projects focus on ensuring optimal quality conditions in the processing of products and having more transparency throughout the value chain, they also ensure sale mechanisms in the most promising markets.

In order to comply with the sanitary requirements of business partners and modernize the methods of unloading and handling, Morocco has implemented standard plastic containers throughout its sector and has initiated actions to ensure sustainable and optimal management. This project allows the exclusive use, implementation and management of a stock of 3.5 million standard plastic containers as well as the implementation of facilities for washing, handling and storing the containers.

 

In order to strengthen and improve the attractiveness and performance of the fisheries sector, Morocco has implemented new sophisticated fish markets to meet the requirements of quality standards and organize the commercialization. These fish markets ensure and promote fishery products, they also empower all professionals to respect quality standards. Furthermore, this project has made it possible to introduce rigorous and transparent management of the marketing activity and to involve professionals in the integrated management of these fish markets.
In order to strengthen and upgrade the distribution circuits within the country, Morocco set about the structuring and promoting of the internal market revolving around wholesale and retail markets. The objective is to make fish a more accessible food for the whole population, but also to guarantee consumers the safety of seafood products. Morocco implemented a management and organization of fish wholesale markets in compliance with the standards that guarantee the safety, traceability and control of the cold chain. This organization allows to promote the internal consumption of fishery products and to ensure a better match between supply and demand, it also optimizes the commercialization circuits by bringing the production and consumption centers closer to each other.

ONP

The National Office of Fisheries (ONP in French, NOF in English) was created in 1969 as a managing entity of the first commercial sale markets of seafood products, it is a key operator in regard to the promotion and marketing of fishery products.

The ONP is responsible for:

  • Promoting the internal consumption of marine fishing products,
  • Managing and organizing wholesale fish markets in accordance with the standards that guarantee the safety and quality of products,
  • Certifying industrial fish intended for the supply of onshore processing factories,
  • Implementing programs to promote and modernize the coastal and artisanal fishing fleet.