As part of the implementation of the institutional marketing strategy, the Department of Maritime Fisheries and the Autonomous Establishment of Export Control and Coordination (EACCE), organize, under the banner "Moroccan Seafood", the participation of Morocco at GLOBAL FISHERY FORUM & SEAFOOD EXPO, in Saint Petersburg - Russia, from September 13 to 15, 2018.
The objective, through the organization of Morocco's participation in the GLOBAL FISHERY FORUM & SEAFOOD EXPO fair, is to increase the notoriety and the brand image of the Moroccan seafood offer on the Russian market, and this through;
- The presentation of Moroccan seafood,
- Highlighting the strengths of Moroccan products: quality, durability, authenticity and tradition, diversity, know-how ...,
- The enhancement of the Moroccan origin and Moroccan know-how,
- The establishment of a platform for exchange, sharing and discussion between Moroccan operators and their European counterparts.
The Moroccan pavilion, which will bear the “Moroccan Seafood” signage, will include:
- An institutional reception area: Reception, information and orientation of visitors to the pavilion,
- Exhibition spaces: Business stands presenting and exhibiting their products and reflecting the quality and diversity of the Moroccan offer,
- A tasting area: Tasting of Moroccan seafood offered to visitors,
Moroccan participation in this fair will be supported by a major communication campaign, which will include:
- Advertising insertions in the official catalog and the show website, display at show level, ... etc,
- The edition of an institutional brochure and a catalog of exhibitors including descriptive sheets of the participating Moroccan companies,
- The edition of communication materials, in particular buyers' guides, consumer brochures and a directory of Moroccan seafood enhancement industries,
- National and European media coverage (Moroccan TV and print journalists will travel to cover the event, as well as coverage of the event by general and specialized Russian press).